Friday 29th June saw specialist ‘Gym, Run, Cycle, Swim, Tri’ retailer realbuzz open a new store on Piccadilly Circus.
Set to be the retailer’s flagship store, realbuzz Piccadilly Circus marks the fourth store in London for realbuzz, with nine other locations throughout the UK. The store will stock the latest ranges from major brands including adidas, New Balance, Brooks, ASICS, Mizuno, Saucony, Puma, Reebok, ON, 2XU and Polar.
Tim Rogers, Chairman of The Realbuzz Group, said: “The location of our flagship store is a decision we spent a long time on. This store epitomises the values behind our brand, so finding the right location was important to us.
“As soon as this space became available, we knew it was the perfect fit. Our customers will look out the window and see the iconic Piccadilly Circus screens overlooking them, and the amount of footfall outside the store is enormous.
“This is our fourth London store, so we’re building up a significant presence in the capital. London has an atmosphere of constant excitement and opportunity around every corner, and our flagship store is now a cornerstone of one of the city’s busiest landmarks.”
realbuzz’s product offering is driven by a team of running and fitness lovers. Tim himself has run more than 70 marathons around the world, and previously held the world record for the fastest time for an official marathon on all seven continents.
“Our whole product range is tried and tested. No matter what a customer’s ability level, we’re able to help them find the best product to suit their needs” said Tim.
realbuzz Piccadilly Circus is part of an ambitious expansion plan for realbuzz.
“We saw an untapped opportunity for our retail offering in London, and our Piccadilly Circus store is a significant step towards realising that vision” said Paul Eaton, Chief Marketing Officer at The Realbuzz Group.
“Key to this store has been our work with some of our major brand partners, with whom we’ve worked closely to keep a consistent look and feel across the whole space.”
realbuzz Piccadilly can be found at 33 Regent Street, London Haymarket, SW1Y 4ND. Opening hours are 10am - 10pm Monday to Saturday, and 12pm - 6pm on Sundays.
For all the latest updates on realbuzz Piccadilly Circus, follow the store’s Facebook page: https://www.facebook.com/realbuzzpiccadillycircus/